CRM & SugarCRM Business Insights

What Benefits SugarCRM Implementation Brings to the E-commerce Business

What Benefits SugarCRM Implementation Brings to the E-commerce BusinessAuthor: Anna Petelina, Product Manager

If you work in the e-commerce business you might have noticed that modern websites are a real interactive wonder with dynamic catalogs, personalized touch and absolute focus on the consumers and their needs.

However, it is still a challenge to convert casual website visitors into customers who want to buy from you. And whether customers will pay for your products depends not just on the quality of the products but also on the way the information about these products is presented and communication is built. Read more »

Individual Approach and Systematic Sales Process. Are They Compatible? Yes! But …

Individual Approach and Systematic Sales Process. Are They Compatible? Yes! But …Author: Nikolay Bulava, CEO

Systematicity is a necessary factor for business growth as it presupposes replicating, managing and continuous improvement of processes. Implementation of Business Processes Management (BPM) tools ensures systematicity so far as BPM tool leads a user along a defined in advance algorithm and collects data for managing and improving.

But how can one provide an individual approach? The answer to this question is very important in sales processes. Here are some typical situations that are an integral part of an individual approach. Read more »

How to Make CRM Implementation Truly Profitable?

How to Make CRM Implementation Truly Profitable?Author: Nikolay Bulava, CEO

Project Success = Return on Investment
Much has been written about the fact that customer relationship management (CRM) is a part of any successful business.  In addition, a lot has been said about the fact that a CRM system is a necessary tool for effective customer relationship management. It’s all true, as well as the statistics showing that 60% of CRM system implementation projects never get the return on investment. Read more »