The Surprising Way I Boosted My Marketing Productivity in Sugar

Author: Zlatyslava Topchyi, Marketing Manager

Modern marketers have to juggle lots of tasks every day while deadlines are breathing down their neck. We are lucky to live in the automation era – with CRM systems and marketing automation tools in place, we are able to do more. But, as the saying goes, the devil is in the details. Have you ever wondered how much time you spend on a routine, like navigating a CRM system? How long does it take to click on a link, watch the information and go back? Have you ever been annoyed by multiple windows opened at the same time when you forget what you are looking for, so you have to look through them again? Read more »

Gartner Magic Quadrant for Sales Force Automation 2020: SugarCRM Named a Visionary

According to Gartner’s 2020 sales force automation report, the SFA market grew 11.1% and reached an estimated $7.8 billion in 2019. With respect to this fact, two forecasts can be made: 1) sales force automation will continue to be in demand; 2) with the variety of vendors, choosing the right solution for companies will become more difficult. Gartner evaluated 15 vendors based on each company’s “completeness of vision” and its “ability to execute”. The detailed report will help buyers to choose the solution that best fits their requirements. Read more »