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Marketing Automation System + CRM System = Sales Growth (Part1)

Author: Anna Petelina, Business Development Manager

Let’s consider the possibility of using huge amounts of data generated by prospects on the Internet in order to increase sales. One can’t but agree that finding ready-to-communicate customers among hundreds and thousands of web visitors is not a minor task. Considering you operate sales data, the task becomes even far more complicated. Even a small company develops several communication channels with potential customers: website, phone, social networks, personal contact made at an exhibition, seminar or presentation. Read more »

4 Secrets of a Successful CRM System Upgrade

4 Secrets of a Successful CRM System UpgradeAuthor: Nikolay Bulava, CEO

If you’ve started to realize that the growth potential of your company is weakening and the sales processes need improvement, you are likely to have asked yourself a question: how can such a transformation be carried out, minimizing risks for a business. Any of such transformations requires changes in rules, employees’ work skills, in reporting and inevitably leads to a CRM system upgrade. Read more »