Marketing Automation System + CRM System = Sales Growth (Part1)

Author: Anna Petelina, Business Development Manager

Let’s consider the possibility of using huge amounts of data generated by prospects on the Internet in order to increase sales. One can’t but agree that finding ready-to-communicate customers among hundreds and thousands of web visitors is not a minor task. Considering you operate sales data, the task becomes even far more complicated. Even a small company develops several communication channels with potential customers: website, phone, social networks, personal contact made at an exhibition, seminar or presentation. Read more »