How to Customize SugarCRM to Provide Control over Data Input

Author: Alexey Yaroshenko, Software Engineer

One of the criteria of data quality with a CRM system is completeness. Unfortunately, sometimes users ignore proper data input, which leads to negative consequences, such as inability to find important data when it is needed, as well as time expenditure for updating incomplete data. All these issues can be avoided, providing control over data input by a user. Let’s have a good look how to customize SugarCRM to achieve it (by the example of partitioning the field with a phone number into 3 segments). Read more »

CRM in Telecoms: On the Way to Customer-Centricity

CRM in Telecoms: On the Way to Customer-CentricityTelecommunication industry is highly competitive business. Generally, customers use telecommunication services for a long time, so the cost of the customer loss may be really significant. Therefore, telco companies build their business strategies on the customer-centric approach. And implementation of this approach requires an efficient tool for customer relationship management. Learn more about the benefits of CRM systems for telecommunication industry. Read more »