General

Knowledge Management As Easy As ABC [SugarCRM Ebook]

Knowledge Management As Easy As ABC [SugarCRM Ebook]Any company is likely to face a number of problems when a new employee joins a team or when the common order of work changes. Both situations require effective knowledge sharing so as to ensure that best corporate practices, accumulated during the operation of the company, are not lost and can be applied in the daily work.

Needless to say, the complexity of knowledge management increases with that of the company structure. What makes matters worse, employees often do not know in advance the right order and number of activities to be performed. Due to constant shortage of time, the matter becomes even more topical. Read more »

How CRM Can Unlock the Value in AI

How CRM Can Unlock the Value in AIFor too long, businesses have viewed CRM platforms as simply a functional repository for customer data. However, in the digital world we now live in, CRM offers so much more… especially for businesses that operate in the service economy where continuous customer engagement is so critical to delivering on revenue goals.

Now, CRM platforms allow you to define how different employee roles interact with the system more effectively, which in turn leads to smarter working environments. They especially transform the way a company’s employees engage with their customer base when powered by one of the most important technological advances of recent years – artificial intelligence (AI). Read more »

How to Keep Track of All Key Business Events [SugarCRM Ebook]

How to Keep Track of All Key Business Events [SugarCRM Ebook]Access to the right information at the right time and place is an indispensable condition for successful decision making. Every day many different business events and changes take place in the CRM system (e.g. creating a lead, sending and receiving emails, changing client’s status, creating notes, registering cases and much more). SugarCRM users often need to review such information, but finding the necessary data may be time-consuming as it requires manual sifting through different modules, reports, records and subpanels. Read more »