CRM & SugarCRM Business Insights

What Affects CRM Systems Differences?

What Affects CRM Systems Differences?Author: Nikolay Bulava, CEO

Very often, in the process of choosing a CRM platform we ask ourselves a question: “What really distinguishes CRM systems among one another and what influences a CRM system’s peculiarities?” Obviously, our business goals make CRM systems different from one another, but if we want to choose a right CRM platform, what should we take into account first? Read more »

5 Great Examples of Customizing SugarCRM Notifications that Boost Sales Reps Efficiency

5 Great Examples of Customizing SugarCRM Notifications that Boost Sales Reps EfficiencyAuthors: Katerina Burlaka and Sergey Karpenko, CRM Consultants

Sales professionals spend loads of time communicating with customers, so it’s no wonder that they don’t want to lose sight of anything valuable in the process. But how can they do it?

It’s no secret that almost any CRM system has built-in mechanisms that allow setting up a range of certain notifications. Read more »

8 Facts Why Customer Retention Is More Effective Than Acquisition

8 Facts Why Customer Retention Is More Effective Than AcquisitionOften companies waste many efforts and money on new customers’ acquisition, while ignoring their existing customers.

Do you know that increasing customer retention by 5% can lead to an increase in profits of 25%-95%. By comparison, the likelihood of converting an existing customer into a repeat customer is 60-70%. Does this mean that it is time to foster the efforts in a new direction and focus on customer retention? Let’s delve deeper into it. Read the article: “Customer Acquisition Vs Customer Retention”. Read more »