CRM & SugarCRM Business Insights

How CRM Contributes to a Company’s Success: CIOs’ Perspectives [Infographic]

Author: Zlatyslava Topchyi, Marketing Manager

The role of the Chief Information Officer (CIO) in organizations continues to evolve. While new technologies are emerging rapidly, CIOs need to keep balance between innovations and budget constraints. And as innovativeness is now considered to be the basis for competitive ability, CIOs should be especially careful when choosing technical solutions for their companies. Those who take a long view and invest in innovations that ensure the biggest ROI and effectiveness will lead the way. Gartner 2016 CIO Agenda Survey found the most promising technology investments in 2016 from CIOs’ perspective. Read more »

Modern CRM Systems As a Way to Boost CRM Processes Efficiency

Modern CRM Systems As a Way to Boost CRM Processes EfficiencyNovember 24, Riga – Integros LLC jointly with SugarCRM Inc. held a conference for sales, marketing and customer service executives. The representatives of famous Latvian and Lithuanian companies learnt about the capabilities of modern CRM systems for improvement of CRM processes efficiency:

• Development of sales production line based on Sugar 7 platform

• Development of integrated multichannel CRM system and support of customer data quality due to Talend and Red Hat JBoss BRMS technologies Read more »

CRM in Telecoms: On the Way to Customer-Centricity

CRM in Telecoms: On the Way to Customer-CentricityTelecommunication industry is highly competitive business. Generally, customers use telecommunication services for a long time, so the cost of the customer loss may be really significant. Therefore, telco companies build their business strategies on the customer-centric approach. And implementation of this approach requires an efficient tool for customer relationship management. Learn more about the benefits of CRM systems for telecommunication industry. Read more »