Often companies waste many efforts and money on new customers’ acquisition, while ignoring their existing customers.
Do you know that increasing customer retention by 5% can lead to an increase in profits of 25%-95%. By comparison, the likelihood of converting an existing customer into a repeat customer is 60-70%. Does this mean that it is time to foster the efforts in a new direction and focus on customer retention? Let’s delve deeper into it. Read the article: “Customer Acquisition Vs Customer Retention”. Read more
Author: Anna Petelina, Business Development Manager
The prerequisites for a CRM system upgrade may include the need of business modernization as well as the trivial obsolescence of software. However, progress for progress’s sake must be discouraged. Therefore, regardless of the reasons, such modernization must be truly justified and protected from the possible risks. The infographic below gives an adequate and rational explanation why migration from SugarCRM 6 to SugarCRM 7 is “worth the candle” and contains the steps that are necessary for a successful upgrade. Read more
Author: Zlatyslava Topchyi, Marketing Manager
In Gartner’s 2015 CEO survey, 25% of CEOs told that technology is among their top three business priorities. The new year has started – will it bring the change to the last year’s trend? Not a bit of it! According to forecasts, technology will play a big role in 2016, helping innovative CEO’s achieve their business goals. Here is an infographic that will shed light on primary business issues and strategies of companies’ leaders for the nearest future and tell how digital capabilities help to implement those strategies. Read more