CRM & SugarCRM Business Insights

How Pandemic Transforms Requirements to Enterprise CRM

Author: Nikolay Bulava, CEO
It took only two months for COVID-19 to change the world. The introduction of quarantine has changed the way of running the business and negatively impacted the economy. Companies are forced to adjust their processes and systems to new conditions of the remote work. CRM is no exception.

When self-isolating, we cannot receive important CRM information from our colleagues over a cup of coffee or lunch, by bumping into them in the corridor or elevator and overhearing some talks in the open space. Read more »

Single Source of Truth About Customers in a Complex IT-Landscape

Author: Nikolay Bulava, CEO

In August 2019, 80% of Forrester survey respondents saw a single source of truth about the customer as a “significant” or “indispensable” factor to ensure the seamless customer experience. 43% stated that its creation across a complex IT-landscape is their top CX challenge.

We are going to show you how to quickly and effectively address this challenge and related ones, using the solutions from the SugarCRM ecosystem. Read more »

SugarCRM Reimagines the Future of Customer Experience

Groundbreaking Management of Time-Aware Data Allows Businesses to Rewind the Past and Forecast the Future to Better Engage with Customers

CUPERTINO, California – December 10, 2019 – SugarCRM Inc.®, the company that helps organizations deliver exceptional customer experiences, is driving the future of the industry as the only vendor providing customers a complete view of their data, both historical and forward-looking with its time-aware customer experience (CX) platform. Read more »