CRM & SugarCRM Business Insights

Introducing SugarBPM™

Introducing SugarBPM™One of the inevitable challenges that arises out of business growth is complexity. A growing sales force means more complexity in getting the right leads to the right reps. A growing customer base means more complexity in handling greater volumes of service and support requests. A growing employee population means greater complexity in maintaining productivity and job satisfaction.

Enter SugarBPM™. We’re excited to share with you the new name and added capabilities under what was formerly known as Sugar Advanced Workflow. Read more »

Webinar: How Manufacturing Can Get Better Aligned CRM Processes [Video]

Webinar: How Manufacturing Can Get Better Aligned CRM Processes [Video]Manufacturing is now in the middle of the fourth industrial revolution or Industry 4.0 as some call it. The growing trend of using robots, automation and information technology helps to improve product lifecycle. At the same time, the Internet made the process of getting products to market easier which led to an unprecedented increase in competition. According to Deloitte, the global competitiveness of manufacturing companies in much of Europe is expected to be static at best, and in many cases, fall by 2020. Read more »

SugarCRM Acquires SaaS Marketing Automation Innovator Salesfusion

SugarCRM Acquires SaaS Marketing Automation Innovator SalesfusionPowerful Combination Expands Sugar Platform to Relentlessly Drive Relevant Customer Experiences that Create Customers for Life.

CUPERTINO, Calif. – May 16, 2019 – SugarCRM Inc.®, the company that helps organizations deliver exceptional customer experiences, announced today it has acquired Salesfusion, a leading provider of marketing automation solutions recognized in the Gartner Magic Quadrant for Lead Management. Read more »