CRM & SugarCRM Business Insights

SugarCRM Announces Sugar Serve, an Innovative New Offering Focused on Customer Support

Integrated Console Experience Revolutionizes Customer Support Processes

CUPERTINO, Calif. – August 1, 2019 – SugarCRM Inc.®, the company that helps organizations deliver exceptional customer experiences, today announced Sugar Serve, a game-changing new offering for automation of customer support processes that puts everything agents need to work a support case right at their fingertips, in an integrated and optimized console experience. Read more »

SugarCRM Driving the Future of Customer Experience with Powerful Products and New Vision

Company Continues to Evolve Its Business with Intelligent CX Platform, No-Touch Information Management and Continuous Cloud Innovation

CUPERTINO, Calif. – July 31, 2019 – SugarCRM Inc.®, a company that helps organizations deliver exceptional customer experiences, today announced a new portfolio of customer experience applications and key differentiators among industry peers. Read more »

CRM in Banking [Infographic]

CRM in Banking InfographicAuthor: Zlatyslava Topchyi, Marketing Manager

The banking industry has changed a lot in the last few years. Customers have gone online, banking services have been digitized, and the number of personal touch points has decreased significantly. At the same time, the banking sector remains the industry where customer trust and loyalty are the basis for successful relationship, and therefore, it’s very important to maintain an individual approach. Still, it becomes harder and harder, especially now when the client is “on the other side of the screen”. Read more »