CRM & SugarCRM Business Insights

Drive Smarter Decisions by Integrating SugarCRM with QlikView

Drive Smarter Decisions or the Benefits of SugarCRM Integration with QlikViewAuthor: Stanislav Shyshkin, Content Manager

To run a company you always need to take timely decisions. Let’s face it – you cannot do without reporting and analytics.

Unfortunately, this is the most painful area. Surely, SugarCRM itself provides out-of-the-box capabilities to analyze data and build reports, but they are rather limited and do not allow to dive deep into the cause-and-effect relationships of company’s business processes, which sometimes is not enough for the objective evaluation of its performance. Read more »

What Benefits SugarCRM Implementation Brings to the E-commerce Business

What Benefits SugarCRM Implementation Brings to the E-commerce BusinessAuthor: Anna Petelina, Product Manager

If you work in the e-commerce business you might have noticed that modern websites are a real interactive wonder with dynamic catalogs, personalized touch and absolute focus on the consumers and their needs.

However, it is still a challenge to convert casual website visitors into customers who want to buy from you. And whether customers will pay for your products depends not just on the quality of the products but also on the way the information about these products is presented and communication is built. Read more »

Individual Approach and Systematic Sales Process. Are They Compatible? Yes! But …

Individual Approach and Systematic Sales Process. Are They Compatible? Yes! But …Author: Nikolay Bulava, CEO

Systematicity is a necessary factor for business growth as it presupposes replicating, managing and continuous improvement of processes. Implementation of Business Processes Management (BPM) tools ensures systematicity so far as BPM tool leads a user along a defined in advance algorithm and collects data for managing and improving.

But how can one provide an individual approach? The answer to this question is very important in sales processes. Here are some typical situations that are an integral part of an individual approach. Read more »