Often companies waste much efforts and money on new customers’ acquisition, while ignoring their existing customers.

Do you know that increasing customer retention by 5% can lead to an increase in profits by 25%-95%? By comparison, the likelihood of converting an existing customer into a repeat customer is 60-70%. Does this mean that it is time to foster the efforts in a new direction and focus on customer retention? Let’s delve deeper into it. Read the article: “Customer Acquisition Vs Customer Retention”. Read more »

Authors: Katerina Burlaka and Andrey Shevchenko, CRM Consultants

As we are open to new challenges in order to make the work of our Customers easier and more efficient, we’ve got down to the improvement of the basic synchronization of SugarCRM and Active Directory that was implemented earlier into our Customer’s system (to be specific, in this example, we are talking about the implementation in the global IT company Ciklum). Read more »

Author: Anna Petelina, Business Development Manager

The prerequisites for a CRM system upgrade may include the need of business modernization as well as the trivial obsolescence of software. However, progress for progress’s sake must be discouraged. Therefore, regardless of the reasons, such modernization must be truly justified and protected from the possible risks. The infographic below gives an adequate and rational explanation why migration from SugarCRM 6 to SugarCRM 7 is “worth the candle” and contains the steps that are necessary for a successful upgrade. Read more »