Is there anybody who still does not know about the benefits of sales and marketing alignment? Probably, everybody has already heard how valuable “smarketing” is. The TAS Group has recently discovered that:

• Companies that aligned sales and marketing generates 208% more revenue from marketing efforts. Read more »

Author: Anna Petelina, Business Development Manager

To answer these questions you will have to be honest with yourself and do this kind of research. Decide whether your future MA tool will need to execute the following: Read more »

Author: Anna Petelina, Business Development Manager

Why To Engage a CRM outsourcing company? Answer the question. Do you have the time or technical knowhow to maintain or enhance your CRM system? Probably not.

In our experience, to extract the most value from your CRM system you need a wide variety of technical and methodological skills. For many business owners, the decision to outsource CRM tasks doesn’t come lightly. There’s a lot of sensitive information in your CRM solution, so finding trustworthy people is obviously a top priority. Read more »