General

A Webinar on an Enhanced 360° View in SugarCRM

How to Get a 360° View of Value Adding Activities in SugarCRMJune 14, 2017 – Those who run a business are well aware that time and information are the most valuable assets. A 360° view of customer interactions allows CRM users to evaluate the situation fast and properly, that means a quicker and smarter decision-making. Integros has recently held the webinar “How to Get a 360° View of Value Adding Activities in SugarCRM”. The purpose of the SugarCRM webinar was to give the answer to the typical business challenges: Read more »

Peculiarities of Outsourcing CRM System Customization Services

Peculiarities of Outsourcing CRM System Customization ServicesAuthor: Anna Petelina, Product Manager

Finding a competent outsource provider can be a real challenge on the one hand, but on the other hand it can bring significant advantages to your business since you get an educated workforce and availability of labor.

One may wonder. Why do I have to engage a CRM outsourcing company? To find out the answer just ask yourself: do I have the time or technical expertise to maintain or enhance my CRM system? Probably not. Read more »

Best Practices in CRM for Marketing: a Q&A with Clint Oram

Best Practices in CRM for Marketing: a Q&A with Clint OramMarketing teams are charged with building extraordinary relationships with customers. With this much responsibility, it makes sense for the marketing department to become power users of CRM. However, many marketers view CRM as a tool for sales or customer service and may struggle to see how it can become a critical tool that helps them do their jobs better.

Recently, I had the chance to sit-down and talk with Clint Oram, SugarCRM’s co-founder, CMO, and frequent contributor to this blog to discuss how marketers can best use CRM. Read more »