Author: Nikolay Bulava, CEO

Project Success = Return on Investment
Much has been written about the fact that customer relationship management (CRM) is a part of any successful business.  In addition, a lot has been said about the fact that a CRM system is a necessary tool for effective customer relationship management. It’s all true, as well as the statistics showing that 60% of CRM system implementation projects never get the return on investment. Continue reading How to Make CRM Implementation Truly Profitable? →

December 15, 2016 – Integros hosted the webinar “SugarCRM Community Edition vs SugarCRM Professional: Is It Reasonable to Upgrade” that attracted both the users of open source CRM systems and those looking for their “perfect CRM”. The webinar disclosed the peculiarities of SugarCRM Community Edition, the most frequent problems associated with its usage and the optimal ways to solve them. The attendees were able to find out the answers to the following questions: Continue reading SugarCRM Community Edition vs Professional: Is It Reasonable to Upgrade? →

The market for CRM lead management applications continues to grow, evolve and mature. To keep track of it, Gartner has recently released its regular Magic Quadrant for CRM Lead Management. This Magic Quadrant evaluates 17 providers to help IT leaders find the right choice for their company, in collaboration with marketing, sales and digital commerce leaders. SugarCRM was among the best CRM vendors to be included in the Quadrant. Continue reading SugarCRM Included in Gartner’s Magic Quadrant for CRM Lead Management →

September 28, October 6 – Integros once again held a series of webinars dedicated to the enhancement of best practices sharing and managing. The events summoned executives working with SugarCRM and willing to facilitate knowledge management in their companies.
Along with other helpful insights, Integros demonstrated special features of Check List, a go-to SugarCRM extension, developed to amplify lead and knowledge management. Continue reading How to Make Use of Your Corporate Best Practices in SugarCRM Efficiently →

Author: Sergey Zakharenko, Senior Consultant

Mailout is known to be the cheapest channel of conveying information about your company to customers. Using specialized services allows sending a large number of personalized e-mails, without spending lots of time on it. One of the market leaders in this sphere is MailChimp e-marketing service. This blog post describes how SugarCRM integration with MailChimp can benefit your company. Continue reading SugarCRM Integration with MailChimp: Email Marketing Made Simple →

Author: Nikolay Bulava, CEO

Very often, when we consider boosting our CRM, we start from exploring and comparing features of different CRM systems. After some time, we select an understandable CRM solution that is expected to bring good results.  However, when the CRM implementation is complete, it does not seem to be plain sailing at all. Why?

Because, frequently, when we are looking for approaches to business optimization, we tend to speak with CRM providers about absolutely different things (e.g. automation and data collection a.k.a. accounting). Continue reading What You Need to Know to Boost Your CRM System →