SugarCRM Helps Companies Reach New Levels of Predictability and Unveils New Branding to Drive It Home

New AI Models Power the Platform That Does The Work For Marketing, Sales, and Service Teams

CUPERTINO, Calif. – May 18, 2021 – Today SugarCRM Inc. is bringing SugarPredict to marketing automation to facilitate rapid and reliable marketing lead qualification and prioritization through AI-powered predictive lead scoring. SugarPredict is a powerful AI engine that breaks down sales and marketing barriers holding back the full potential of CRM and marketing automation solutions. The launch reinforces Sugar’s new brand message and design which reflects the value of Sugar’s cloud-based, AI-driven platform for marketing, sales, and customer service teams. Continue reading SugarCRM Helps Companies Reach New Levels of Predictability and Unveils New Branding to Drive It Home

Programming Is Not the Only Way to Get Comprehensive Automation

Sugar is a very flexible platform. With Sugar, you can automate everything you need. Some automation can be done by configuring with out-of-the-box tools, and some require programming.

If we look at SugarClub, we will see many posts where clubbers discuss their automation requests that can’t be implemented without programmers. The most popular categories are the following: Continue reading Programming Is Not the Only Way to Get Comprehensive Automation

SugarCRM Named a Leader in 2021 Nucleus Research CRM Value Matrix

CUPERTINO, Calif. – April 6, 2021 – SugarCRM Inc. today announced its move into the leader quadrant in the 2021 Nucleus Research CRM Value Matrix. Sugar was cited for its functionally complete customer experience management platform including modules for sales, service, and marketing, as well as analytics and data integration. Continue reading SugarCRM Named a Leader in 2021 Nucleus Research CRM Value Matrix

SugarCRM Launches SugarPredict to Take the Guesswork Out of Sales with AI for All

CUPERTINO, Calif. – January 27, 2021 – SugarCRM Inc., the innovator of time-aware CX, today announced the launch of SugarPredict, the first data-fueled AI for CRM. SugarPredict delivers new levels of prediction accuracy without the time, cost, and technical expertise typically required for companies to take advantage of AI. Continue reading SugarCRM Launches SugarPredict to Take the Guesswork Out of Sales with AI for All

How IT Can Enable Better Customer Experience in the Finance Industry

Author: Mykola Bulava, CEO

CIOs and solution architects in the finance industry face challenges of aligning various processes to ensure a positive customer experience (CX) through having hybrid communication with the client — through both traditional branches and via digital channels. With extensive experience in this area, we answer the most important question of how to enable CX, but also what steps to take, the tools to use, and why we believe this is the best methodology. Continue reading How IT Can Enable Better Customer Experience in the Finance Industry

The Surprising Way I Boosted My Marketing Productivity in Sugar

Modern marketers have to juggle lots of tasks every day while deadlines are breathing down their neck. We are lucky to live in the automation era – with CRM systems and marketing automation tools in place, we are able to do more. But, as the saying goes, the devil is in the details. Have you ever wondered how much time you spend on a routine, like navigating a CRM system? How long does it take to click on a link, watch the information and go back? Have you ever been annoyed by multiple windows opened at the same time when you forget what you are looking for, so you have to look through them again? Continue reading The Surprising Way I Boosted My Marketing Productivity in Sugar

5 Tips for Outstanding Customer Service via Messengers and Chats

Messengers and chats have changed the world of customer service. Customers prefer them to conventional channels, like telephoning and emailing, as it is an easy, quick and convenient way to communicate with companies. Here are five quick tips to empower your customer service via messengers and chats: Continue reading 5 Tips for Outstanding Customer Service via Messengers and Chats

Gartner Magic Quadrant for Sales Force Automation 2020: SugarCRM Named a Visionary

According to Gartner’s 2020 sales force automation report, the SFA market grew 11.1% and reached an estimated $7.8 billion in 2019. With respect to this fact, two forecasts can be made: 1) sales force automation will continue to be in demand; 2) with the variety of vendors, choosing the right solution for companies will become more difficult. Gartner evaluated 15 vendors based on each company’s “completeness of vision” and its “ability to execute”. The detailed report will help buyers to choose the solution that best fits their requirements. Continue reading Gartner Magic Quadrant for Sales Force Automation 2020: SugarCRM Named a Visionary

Easy Way to Save 4+ Days and Ensure the Excellent Experience to Every CRM User

Author: Nikolay Bulava, CEO

If you have doubts that it is possible, read this article to the end and find out how to save time for every CRM user and make their work more efficient and comfortable.

Hidden reserves

Processing the list of leads, we click on a linked company to review related details. Continue reading Easy Way to Save 4+ Days and Ensure the Excellent Experience to Every CRM User

Sugar Discover: The Time-Aware CRM Tool Your Business Needs

Author: David Campbell, SugarCRM’s Vice President of Product Marketing

Without getting too deep into the laws of physics and complex science, Einstein demonstrated that the speed of light within a vacuum is the same no matter what speed an observer travels. His conclusion, then, is that space and time are interrelated on a single continuum, which is known as space-time. To put this as simply as possible, this means that events that occur at one time for one observer could theoretically happen at a different time for another observer. Continue reading Sugar Discover: The Time-Aware CRM Tool Your Business Needs