eBooks & Whitepapers

Surprise, Surprise: CRM Isn’t So Bad After All

Surprise,CRM found to be the most valuable tool for sales teams according to a new research study from CITE Research and SugarCRM
CUPERTINO, CA – Aug 29, 2017 – The top reasons that organizations dislike their CRM system are well chronicled: too much time spent on manual data entry, a clunky user interface that is hard to use, extra features that provide limited value, and a record-keeping system that doesn’t move deals forward. However, maybe we’ve been a little too hard on CRM. Read more »

Avoid CRM Regrets: Learn from the Mavericks (Ebook)

Avoid CRM regrets: Learn From the Mavericks (Ebook)We’re all familiar with stories about today’s most common business challenges – vigorous competition, digital disruption, empowered customers, and changing social norms. But, while nearly every business leader faces these challenges, only a select few are really thinking and doing things differently than their competitors.

In the CRM world, these are our Mavericks. Their stories and how they’re using CRM for business transformation give us insight that we’re delighted to share with others who are keen to challenge the status quo. Read more »

CRM Disruption Guide

CRM Disruption GuideNew digital technologies emerging from mobile, social, and big data are changing how your customers expect to interact with your company. Even if you are the best in your industry, consumers are no longer comparing you with similar businesses, but comparing you across all industries, raising the bar across the board. How can you create a better customer experience when you are using the same, uninspired CRM system as your competitors? Read more »